
What Bills Mafia Can Teach Us About Fan Engagement Strategies
A Case Study on Fan Loyalty
the report
This Veloxity Global white paper explores the powerful fan engagement strategies of Bills Mafia, one of the most passionate and dedicated fan bases in the NFL. By examining the unique traditions, charitable efforts, and community-driven spirit of Bills fans, this paper offers valuable insights for sports teams, leagues, and fan engagement professionals. Learn how Bills Mafia’s unwavering loyalty and innovative fan interactions have not only built a thriving community but also led to measurable success in revenue growth. Discover key takeaways on how to foster emotional connections, increase fan involvement, and drive long-term engagement.
What is in the white paper:
Breaking Tables and Heart Since 1991 - GO BILLS
This white paper explores the history of Bills Mafia, Comparison to NASCAR Fans in the Late 1990s and Early 2000s, the changing trends in sports fan behavior, the challenges in fan engagement, and offers five key takeaways for sports teams, leagues, and fan engagement professionals to apply in their own strategies.
Veloxity Global estimates Bills fans spend over $100,000 annually on tables to break.